Glad you guys see the humor! The whole idea for the name came from a discussion Billy and I had last winter when we were pricing a 26' rental truck to pick up some furniture from his mom's house in Boca Raton, FL. The cost to drive down there, rent a truck, and drive both vehicles back to northern Georgia was ludicrous! -- and we started ranting about the fuel companies.
That eventually lead to the slogan "
Say F** You to the Rising Fuel Costs" (at the time, they were still rising!) and "
Give the Finger to Rising Fuel Costs," and the more we played with the idea and different phrasing, the more we cracked ourselves up.
(Some got really vulgar and albeit funny, they were way too inappropriate...)
We kind of let it go for awhile until we recently came up with the idea for a chip with unlimited updates. We were originally going to call it the U.A. Chip until we figured out a way to sneak the F.U. in again.
We were glad to finally have a product to be able to use the name, and the whole tongue-in-cheek nature of it still makes us laugh!
At one point, we even considered the Bite Me Chip, but we couldn't get anything to fit with the B and the M. It also would have made it the
B.M. Chip, which is certainly memorable -- but not for the right reasons!
