[Groovy Chick]

February 2011

To Our Customers – Past, Present, and Future,

In 2007, during the early months of Power Hungry Performance, there was no way we could have predicted how quickly our company would grow! We are very blessed to have a thriving business, and we owe so much of our success to our incredible customers who promote PHP on the forums and to their friends and families.

For those of you who don’t know, PHP is owned and run by the husband and wife team of Bill and Corey Cohron. (If you’re not sure who Bill is and his extensive experience in the automotive performance field, we encourage you to take a minute and read the “About Us” page on our website.) Cody (cleatus12r on our forum) began working with us in April 2010. He is an ASE certified mechanic with a decade of automotive experience. Though his specialty is the 7.3L PSD, he also tunes 1997-2008 gassers.

As far as PHP’s history goes, we invoiced our 500th customer in January 2009 – about 11 months after creating the company. Over the next 24 months, our popularity grew among Ford enthusiasts, and in January 2011, we invoiced our 3,000th customer! As you can imagine, such incredible growth has been accompanied by some growing pains, but we’ve taken steps to address them.

• The PHP Forum went live on November 29, 2008, and we currently have about 2,500 members and over 43,500 posts! Current and potential customers are encouraged to check out the forum to find answers to questions they might have about our products. We have six incredibly knowledgeable moderators who are more than willing to help when we’re not available. Ideally, this should reduce the number of e-mails and phone calls that we receive about basic product questions, which will allow us more time to focus on e-mails and PMs that require more detailed answers.
• We have recently adjusted our phone hours to balance support of new customers as well as current customers.
• We have added additional phone lines.
• The website is updated regularly; significant news (unexpected office closures, etc.) is posted on our website’s homepage and in the Notices section at the top of our forum. Scheduled office closures can be found on the Contact Us page. Approximate lead times can be found on the Ordering page; our FAQs page has been updated as well, and we also recently added a "Tips & Tricks" page which will, hopefully, answer potential and new customers' questions.
• Currently, we are not accepting new dealer applications. We want to be able to give our customers AND our current dealers the support they deserve.
• We offer Live Online Help during posted phone hours, so customers have another way of contacting us.

Even after doing all of these things, we have to admit that there are still times when some few phones calls may go unanswered or posts or e-mails may not receive an immediate reply. Being a small company certainly has its benefits, but the downfall is that if we are short-staffed for any reason, customers experience delays. Each of us has our own responsibilities, and aside from phones and e-mails, they really don’t overlap.

So, knowing all this, should you buy from us? It’s definitely a valid question. Is experience and longevity in the automotive performance industry important to you? Do you want to give your business to a company who is willing to spend 10 hours -- on a Sunday! -- writing new software to recover your PCM because you killed your truck (Bill finally got it to work about 2AM on Monday morning, if you’re wondering…) or to call a customer who posted in the Emergency section of our forum while we were at Disney World on vacation? Would you prefer to work with a company who is happy to talk you OUT of purchasing something you don’t need instead of talking you INTO something you don’t need? Then yes, I think you'd be very happy with our products. Will there be time when you may have a longer wait with us than another company? Probably. Why? Because we have lots and lots of customers and are very, very busy. That says it best, and we couldn’t pay for that kind of advertising.

There are so many new and exciting things happening at Power Hungry Performance. In July 2010, we installed a dyno in our new shop, and we had our first Dyno Day on October 23! (We hope to have two Dyno Days every year.) Though we still work primarily from our office during the week, there are many weekends when Bill is at the shop dynoing and tuning customers’ trucks. We are very proud to offer our customers dyno tuning as well as street tuning. Many 7.3L PSD owners have already purchased our Minotaur software so that they can tune their own trucks. In 2011, we will be releasing software that will allow 6.0L PSD customers to do their own tuning as well!

I hope this information helps you make a more educated choice regarding your purchase. Please feel free to contact us with any questions you might have! We look forward to being able to help you with your automotive needs!