"module not formatted" error

[secondarychaos]

Hey guys,
I'm having issues. I have the drivers installed, the burner set up, I plugged everything in in the order required, opened Phoenix flash, set the module to position 1, set how many positions I wanted to program, and clicked erase. I got a popup that said "make sure it's in pos 1", I double check, and clicked Ok
It said "Error: module not formatted" :sniffle:
I then thought, well, it's probably already blank, so I attempted to program it, and after selecting the file, I went through the same popup and error message...
any help? please?
thanks,
Dan