You're doing it correctly. And yes, it does appear that circumference is too large for a typical 35x12.5x17 tire.
2841 = (approximately) an uncompressed (no squish) 315/70R18.
Does BFG have a revs/mile or circumference on their website?
Did you use the door sticker decoder to get your GR?
How To: Decode VIN Number and Vehicle Sticker - F150online Forums
Did you look at the metal tag on the pumpkin?